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Senior Creator Economy Reporter

Amanda Perelli

Gen Z isn't just scrolling; they're shaping the future of commerce. With TikTok's shifting sands, algorithm evolutions, and the emergence of AI personalities, brands face a critical juncture: adapt or fade. This session dives deep into how to truly connect with this influential generation by not only capturing their attention but also earning their trust and ultimately their spending power.

Amanda Perelli

Senior Creator Economy Reporter

Business Insider